Development, system integration and data onboarding from a single source
An efficient, standardised onboarding process ensures rapid implementation and enables customers to go live quickly. This is accompanied by targeted training and coaching to empower users and provide long-term support. The migration is actively supported to ensure a smooth transition. An experienced content management team offers additional services as an option. Thanks to comprehensive in-house expertise in development, onboarding and support, the customer receives all services from a single source. The ‘Mission Complete Guarantee’ ensures the success of the project, while a short time-to-value enables the solution to be utilised quickly.

Auto-classification with AI support
Auto-classification with AI support optimises the classification of content using intelligent suggestions. Based on various heuristics, the system generates three classification suggestions with a confidence score. In addition to generative AI, customised models are used to enable precise classification tailored to individual requirements. The high-level individualisation means that both customer-specific and class-specific configurations of the prompts can be adapted, ensuring customised and precise classification.

Cloud native
The cloud-native architecture is based on modern multi-tenant cloud technology with APIs and Kubernetes clusters. This enables high scalability by dynamically providing resources as required. Resilience is guaranteed by distributed clusters and automated recovery mechanisms. In the multi-tenant model, all customers share an infrastructure and always benefit from the latest release, while clear data separation and customised configuration and integration are ensured. This provides companies with a powerful, secure and always up-to-date cloud solution.

Contexts
The data model for contexts enables a flexible and versatile product description in different environments. Products can be presented specifically for different customers, marketplaces and target groups without redundant data storage. At the same time, the model allows adaptation to multilingual requirements so that content can be precisely localised and adapted to regional characteristics. This structure ensures efficient, consistent and customisable management of product information across various channels.

Teams
Rights and team management enables precise control of access rights without complex role multiplication. In addition to basic roles for assigning rights, teams can be defined with specific visual rights, which minimises the configuration effort and avoids errors in rights management. External partners such as suppliers and retailers can be created as separate teams to gain targeted access to their own product range - securely, efficiently and flexibly customisable.

Fast product description through generative AI
The use of generative AI enables the fast and efficient creation of product descriptions for various purposes such as product texts, SEO, marketing content and translations. Class-specific configuration of the prompts allows content to be precisely adapted to the respective product category. This allows a customised approach across multiple channels and target groups, maximising market coverage. Automation ensures a fast roll-out, increases efficiency and significantly shortens time-to-market.

Universal Connector
The brand new Universal Connector significantly supports and accelerates the integration of entitys into the respective system landscape. The advantage: systems can be seamlessly connected and processes automated.

New DAM module
The new DAM module is a powerful extension that is specifically geared towards efficiency and integration in product data management. The module offers a sophisticated folder structure that enables intuitive management of digital assets. This is complemented by support for individual attributes, which allow flexible classification and targeted filtering of content. The integrated share links for simple external provision and the connection to a content delivery network (CDN) for high-performance delivery of media content are particularly noteworthy. The module integrates seamlessly into the existing PIM system and thus strengthens the consistency and centralised control of product communication across all channels.