XPLN's Digital Shelf Analytics Suite automates the collection and analysis of current market data from e-commerce sales channels worldwide. It gives manufacturers back control and helps them to optimise the presentation and performance of their brands and products. With the help of channel insights and the automation of processes, central KPIs are optimised: Brand protection, sales and margin, conversions, return rate, customer experience, ROAS, resource utilisation. The market data is collated in a central platform and prepared in dashboards.
The findings from the Digital Shelf Analytics Suite can be used to optimise product data in a targeted manner. To this end, XPLN works closely with PIM providers such as Informatica, Akeneo, Contentserv and Viamedici to close the data loop...
XPLN's Digital Shelf Analytics Suite automates the collection and analysis of current market data from e-commerce sales channels worldwide. It gives manufacturers back control and helps them to optimise the presentation and performance of their brands and products. With the help of channel insights and the automation of processes, central KPIs are optimised: Brand protection, sales and margin, conversions, return rate, customer experience, ROAS, resource utilisation. The market data is collated in a central platform and prepared in dashboards.
The findings from the Digital Shelf Analytics Suite can be used to optimise product data in a targeted manner. To this end, XPLN works closely with PIM providers such as Informatica, Akeneo, Contentserv and Viamedici to close the data loop and optimise processes through software integration.
XPLN's Digital Shelf Analytics Suite includes the following cartridges:
- LIVE TRACKER - Product availability check: tracking of product availability across all channels and notification of status changes (online/offline, available/out-of-stock).
- DATA STEWARD - Product content monitoring: Checking the completeness, correctness and compliance of product content on all channels.
- SHELF SHIFTER - Ranking monitoring: Analysing the organic and sponsored rankings and placements (retail media) of your own products for relevant keywords and in categories compared to the competition.
- JUDGMENT DAY - Review analysis: Quantitative and qualitative analysis of customer reviews and identification of valuable insights for product development and marketing.
- GATEKEEPER - UVP/MAP monitoring: Monitoring of sales prices and notification of critical undercutting of UVP and MAP.