Contentserv GmbH Deutschland

Contentserv Product Experience Cloud

Logo von Contentserv Product Experience Cloud
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SIMIO Classification

The key behind ...

Website
contentserv.com/de/
Foundation
2000
Revenue class
between 20 and 30 Mio €/Year
Employees
ca. 220 (FTE)
Active Customers
ca. 300
Distribution of customer sizes
below 50 Mio €
21%
50 - 500 Mio €
45%
500 Mio - 2 Bil. €
25%
over 2 Bil. €
9%
Industry knowledge
  • Automotive
  • Banks / Finances / Insurances
  • Construction / Building Materials / Building Technology
  • Chemistry / Plastics
  • Service
  • Information Technology
  • Electric / Electronics
  • Healthcare / Social / Care
  • Mechanical Engineering
  • Medicine / Pharmacy
  • Media / Publishing / Advertising / Marketing / PR
  • Food / Agriculture / Forestry
  • Tourism / Hotel / Gastronomy
  • Mail order
  • Administration / Public Service / Authorities
  • Tools
Selected Customers
  • BUCHERER
  • COR Sitzmöbel Helmut Lübke
  • Electrolux
  • Emmi Schweiz
  • fonQ
  • Gorman-Rupp
  • Hema
  • Hitachi
  • Intersport Digital
  • LACOSTE
  • Leifheit
  • MIELE
  • Mizuno
  • Ophardt Hygiene
  • Peter Hahn
  • RIDI Leuchten
  • Rothenberger
  • Rudolf Leiner
  • Seeberger
  • Spectrum Brands
  • TUI
  • Vaillant Group
  • Villeroy & Boch

Contentserv GmbH Deutschland

For many marketers, IT professionals and global product teams, managing product data can feel chaotic. Data is isolated across systems and Excel spreadsheets. This costs time and creates inconsistencies that impact the customer experience. That's where Contentserv comes in. Combining innovative software development with a customer-centric approach, the company is on a mission: to provide technology that simplifies and automates the management of product content - saving valuable time and resources. Contentserv's Product Experience Cloud makes it easy for brands, manufacturers and retailers to manage and optimize product content - thanks to a centralized, easy-to-use cloud solution. Optimized product content makes it possible: Instead of struggling with incomplete data, teams use the time gained to create comprehensive, relevant and emotional...

For many marketers, IT professionals and global product teams, managing product data can feel chaotic. Data is isolated across systems and Excel spreadsheets. This costs time and creates inconsistencies that impact the customer experience. That's where Contentserv comes in. Combining innovative software development with a customer-centric approach, the company is on a mission: to provide technology that simplifies and automates the management of product content - saving valuable time and resources. Contentserv's Product Experience Cloud makes it easy for brands, manufacturers and retailers to manage and optimize product content - thanks to a centralized, easy-to-use cloud solution. Optimized product content makes it possible: Instead of struggling with incomplete data, teams use the time gained to create comprehensive, relevant and emotional product experiences. In this way, they strengthen their brand and ultimately delight their customers.

Contentserv is a recognized technology leader. Over 300 companies in 89 countries trust Contentserv with their product content and digital assets. The software's flexibility, scalability, and ease of use make it easier for companies to do their daily work, improve time-to-value, and optimize ROI.

Contact

Herr Christian Feige

+49 162 240 5584
christian.feige@contentserv.com
Headquarter

Werner-von-Siemens-Str. 1

85296 Rohrbach

Germany

Other locations

Germany (München)

Germany (Wetter)

Helping businesses create extraordinary product experiences
Contentserv GmbH Deutschland
The Software
Licence condition
Closed Source
Available operating models
  • Cloud based
  • onPremise
Client operation
completely browser based
System Integration
by integration partners
Relevant functional areas
  • Content Syndication
  • Digital Asset Management
  • Product Information Management
System integrators in the DACH region

Contentserv Product Experience Cloud

The Contentserv Product Experience Cloud is your ideal companion if you are looking for a PIM solution. In addition to managing and enriching product data, the solution offers you collaboration services for on-boarding, as well as services for playing out your valuable data in different channels - both digital and analog.

Supported by the integrated data quality function, data quality is guaranteed throughout the entire product lifecycle. This is a guarantee for reliable product information - something that customers place great value on.

With the help of the Workflow & Task Management functionality, you can configure your business processes for setting up, managing, enriching and playing out your product data individually in Contentserv. This actively supports change management and acceptance....

The Contentserv Product Experience Cloud is your ideal companion if you are looking for a PIM solution. In addition to managing and enriching product data, the solution offers you collaboration services for on-boarding, as well as services for playing out your valuable data in different channels - both digital and analog.

Supported by the integrated data quality function, data quality is guaranteed throughout the entire product lifecycle. This is a guarantee for reliable product information - something that customers place great value on.

With the help of the Workflow & Task Management functionality, you can configure your business processes for setting up, managing, enriching and playing out your product data individually in Contentserv. This actively supports change management and acceptance.

Cara, your personal assistant in Contentserv, supports you and your colleagues in daily business. Thanks to automated content enrichment and based on customer preferences, Cara recommends and compiles dynamic content. So you can focus on the essential things.

 

Product Experience Cloud - everything from a single source and individually expandable

 

Collaborate
Supplier & Self-Service Onboarding Portal

  • Offer your suppliers an interface that immediately reminds them of Excel and thus simplifies catalog provisioning and editing.
  • Use the portal and optimize the collaboration with your suppliers.

Product Data Onboarding

  • Automate the process of importing, consolidating and standardizing product data.
  • Use ready-made interfaces to your systems or create individual data mappings according to your needs and requirements.

Marketing Experience Portal

  • Provide easy and fast access for internal and external users to search and download product information, digital assets and marketing materials.

 
Manage & Enrich
PIM Studio

  • Define the right data model, flexibly and individually.
  • Create and manage all product information centrally.

DAM Studio

  • Create, import and manage all brand, digital and media assets centrally for a comprehensive customer experience.
  • Provide a collaborative way for your media designers to create the assets they need.
  • Add the right assets to your products automatically or manually via drag and drop during import.

Personalized Content

  • Take your product data to the next level and give it more attention - your customers and you will benefit from it!
  • Contextualize your product and brand experiences based on customer preferences and interests.

 
Deliver
Connectors & Integrations

  • Increase the value and power of your Product Experience Cloud with out-of-the-box connectors - www.marketplace.contentserv.com

Headless integration

  • Provide your channels with optimized and understandable APIs.
  • Save the effort of creating documentation for your APIs - they are created automatically.
  • Speed up integration by providing or retrieving only the relevant information.
The Quintessence >
Some highlights
Below you will find some highlights of the solution under consideration that particularly caught our attention during the analysis.

Mature combination of PIM and DAM:
The origins of the Contentserv solution are still in its genes, and so it offers a mature and robust solution for single-source marketing production. Both products and stories can be managed and produced in high quality - especially in connection with priint Comet, Contentserv offers a particularly deep integration. Many media production scenarios can also be implemented with the connection to the Adobe Creative Cloud.

Large partner network:
Contentserv has a very large and diverse partner network with over 40 integrators worldwide. Training and certification programs guarantee quality. Thus, this offers a large selection of implementation partners with industry expertise and a lot of professional know-how.

Workspaces & Portals:
Depending on the use case or role, completely different workspaces with different functions can be configured for internal and external users. This makes it possible to offer particularly easy-to-use workspaces and portals tailored to the use case to enable searching and downloading of shared media and content. This reduces the amount of training required and increases acceptance and thus usage by users.

Artificial Intelligence (DAM):
By integrating various AI services, Contentserv DAM is at the cutting edge of technology. In addition to automated image tagging, Contentserv also offers, for example, automatic image cropping or the determination of a focal point which always ensures that the most important part of the image is optimally visible on all conceivable devices and in all possible channels.

CDN integrations:
The Contentserv Product Experience Cloud provides native CDN functionalities as standard, which are provided by the provider Cloudflare as part of the Product Experience Cloud. There are also connectors for the Contentserv DAM to leading providers such as Cloudinary or Amazon CloudFront, which guarantee a high-performance delivery of digital assets to all channels.

Shortened supply chains:
The worldwide crises of recent years have clearly shown the economy how vulnerable global supply chains are. Contentserv has also recognized this and was one of the first in the industry to begin massively reducing development capacities offshore and building them up in Europe. In this way, Contentserv is providing an important building block for long-term supply capability.

Interested in the full analysis?

> One Click and order via contact.
Some highlights
Below you will find some highlights of the solution under consideration that particularly caught our attention during the analysis.

Large partner network:
With over 40 integrators worldwide, Contentserv has a very large and diverse partner network. network. Training and certification programs guarantee quality. It should therefore be easy to find a suitable implementation partner who can perhaps even contribute industry experience to the project and who fits in personally.

Translation Management:
Contentserv offers no fewer than 8 integrations with market-leading translation systems - including AI-based services. Alternatively, its own integrated translation system is also available. The workflow-based determination of translation needs, release processes and control of versions of versions round out the positive picture around translations.

CloudStreams:
Under the heading CloudStreams, Contentserv offers a rapidly growing cloud library that significantly simplifies and accelerates customizing for customers. Examples include configurations for deployments, ETIM standards, currencies, GHS Precautionary Statements, Google Taxonomy, Customs Commodity Groups, etc. The selection of available configurations can be seen in the Contentserv Marketplace.

Smart Documents and FlexTables:
Smart Documents and FlexTables technologies enable the creation of data sheets and non-creative content such as price lists for products and accessories. FlexTables enables configurable, template-based table output of business cards and other publications without the use of Adobe Indesign. The Smart Templates are designed in HTML and CSS. Special CSS instructions and a PDF library ensure that product content can be output with a single mouse click. This allows global sales or marketing teams to access approved product information in real time and output it in a template-based manner.

Supplier data onboarding:
Purely rule-based mappings for the inclusion of external product information often fail due to the quality of the supplied data. Either the supplier has not adhered to the template or the values simply do not fit the company's own data model. Contentserv has developed a new module for the inclusion of supplier data to solve this problem. developed. This makes it possible to create supplier-specific and thus simpler for the supplier to define Excel templates that already enable the supplier to check his data. Contentserv combines this with supplier-specific mapping rules, table editor and data quality report before import into the PIM. A highlight is the AI-based mapping, e.g. for colors or classifications.

ChatGPT integration:
Contentserv was one of the first providers to create beneficial integrations with ChatGPT: the artificial intelligence helps the content manager with the onboarding of supplier data by analyzing the uploaded Excel and suggesting a mapping to the PIM attributes based on the column headers and the column contents; the suggestion can be customized by the user. In addition, the AI helps with value mapping and suggests, for example, for the imported color value "Wood" the existing color tone "Brown" in the PIM. The assignment to the product categories and the creation of a product description also takes place automatically. Further AI services can be integrated here or at any other point in the product enrichment chain. Contentserv has...

Contextualization:
Since version 21.5, Contentserv PIM also offers the possibility to define contexts for attributes. With the help of this functionality, companies can describe and derive their products even more precisely for e.g. different channels, B2B target groups or even B2C personas.

Shortened supply chains:
The worldwide crises of recent years have clearly shown the economy how vulnerable global supply chains are. Contentserv has also recognized this and was one of the first in the industry to start massively reducing development capacities offshore and building them up in Europe. In this way, Contentserv is providing an important building block for long-term supply capability.

Interested in the full analysis?

> One Click and order via contact.
Looking for a solution that fits?
Our objective and structured overview of the various solution concepts provides you with an initial overview of the provider market. If you want to make a well-founded selection for your company, you need to talk to experienced experts who are independent of providers. We are at your disposal for this.
Jürgen Burger

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