Marigold

Selligent

Logo von Selligent
Back to Overview

SIMIO Classification

The key behind ...

Website
meetmarigold.com/

Marigold

Marigold is a provider of marketing automation solutions focused on strengthening customer relationships. With a wide range of products such as Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent and Vuture, Marigold covers multiple aspects of relationship marketing. The company combines digitally-enabled solutions with a personal touch, enabling brands to use their customer data efficiently and develop customized marketing strategies. Marigold uses AI technologies to optimize customer loyalty and maximize customer lifetime value. The offering is aimed at companies of all sizes, from small to medium-sized businesses (SMB) to large international brands across various industries, such as retail, financial services and hospitality, making Marigold a versatile partner in marketing automation.

Marigold is a provider of marketing automation solutions focused on strengthening customer relationships. With a wide range of products such as Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent and Vuture, Marigold covers multiple aspects of relationship marketing. The company combines digitally-enabled solutions with a personal touch, enabling brands to use their customer data efficiently and develop customized marketing strategies. Marigold uses AI technologies to optimize customer loyalty and maximize customer lifetime value. The offering is aimed at companies of all sizes, from small to medium-sized businesses (SMB) to large international brands across various industries, such as retail, financial services and hospitality, making Marigold a versatile partner in marketing automation.
Headquarter

United States

The Software
Relevant functional areas
Marketing Automation

Selligent

One of Marigold's standout products in the Marketing Automation category is 'Marigold Grow'. This platform enables companies to create engaging and interactive experiences aimed at strengthening customer loyalty and gaining valuable insights into consumer behavior. 'Marigold Grow' places great emphasis on the collection of zero and first-party data in order to create detailed customer profiles and target personalized marketing measures. The product's cloud-based architecture allows for scalable and flexible campaigns that are easy to manage and can be easily integrated into existing systems. This focus on personalized and data-driven interactions sets 'Marigold Grow' apart from many other marketing automation solutions.

One of Marigold's standout products in the Marketing Automation category is 'Marigold Grow'. This platform enables companies to create engaging and interactive experiences aimed at strengthening customer loyalty and gaining valuable insights into consumer behavior. 'Marigold Grow' places great emphasis on the collection of zero and first-party data in order to create detailed customer profiles and target personalized marketing measures. The product's cloud-based architecture allows for scalable and flexible campaigns that are easy to manage and can be easily integrated into existing systems. This focus on personalized and data-driven interactions sets 'Marigold Grow' apart from many other marketing automation solutions.
Looking for a solution that fits?
Our objective and structured overview of the various solution concepts provides you with an initial overview of the provider market. If you want to make a well-founded selection for your company, you need to talk to experienced experts who are independent of providers. We are at your disposal for this.
Axel Faber

Please note:

The information on this page was provided by the provider or created in part (for minimal entries) with AI support. SIMIO accepts no liability for the accuracy of this content.

Where does the information in the Navigator come from?

We constantly research the relevant provider market and generate a minimum entry in the logically associated system class for each provider that we consider relevant. Our aim is to provide interested parties with the most complete and up-to-date information and guidance possible.

  • Minimum entry

    We deliberately keep this free minimum entry very lean, as we would not be able to display any further information validly. Each provider has the option of enriching this entry in the stages described below and thus upgrading it in terms of its classification and credibility.

  • Basic entry

    For this purpose, a provider supplies us with basic information, which we display in a structured form on a detail page. This gives you the opportunity to quickly gain a first impression of this provider.

  • Advanced entry

    With an Advanced entry, we carry out an assessment with the provider in order to gain a deeper impression and check the plausibility of the information provided. This means greater information security for your initial search.

  • Premium enty

    In addition to the Advanced entry, we have carried out a detailed analysis with this provider; the documentation of this analysis, known as QUINTESSENZ, represents a unique ‘fingerprint’ of the solution under consideration. The advantage for you: The detailed information can be comprehensively retrieved from us and used for a software selection process.