viingx AG

Marketing Content Hub

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SIMIO Classification

The key behind ...

Website
viingx.com/
Foundation
2019
Revenue class
unter 5 Mio €/Year
Employees
ca. 12 (FTE)
Active Customers
ca. 19
Distribution of customer sizes
below 50 Mio €
31%
50 - 500 Mio €
32%
500 Mio - 2 Bil. €
16%
over 2 Bil. €
21%
Industry knowledge
  • Banks / Finances / Insurances
  • Construction / Building Materials / Building Technology
  • Service
  • Electric / Electronics
  • Mechanical Engineering
  • Media / Publishing / Advertising / Marketing / PR
  • Fashion
  • Food / Agriculture / Forestry
  • Telecommunications
  • Textile Industry
  • Traffic / Transport / Logistics
  • Mail order
Selected Customers
  • BOSS Equestrian
  • BRAX
  • Coop Sverige
  • DEKRA
  • DEKRA Akademie
  • Haufe Akademie
  • Hekatron
  • JAKO
  • Mohn Media
  • SOFLOW
  • Tommy Hilfiger Equestrian

viingx AG

viingx is a flexible marketing content hub for manufacturers, retailers and e-commerce companies seeking to efficiently manage large product portfolios, multiple brands, markets and sales channels, as well as dispersed data, content and processes.

 

The platform integrates product information, digital assets, content and processes into a single information base. Companies use it to manage, automate and distribute their content across teams, systems and channels – from websites, online shops and digital touchpoints to automatically generated print media.

 

viingx operates on the principle of ‘software follows business’. Rather than forcing companies into predefined processes, the platform can be quickly adapted to new business requirements, data structures, workflows, channels and technologies. Flexible data models, no-code/low-code configuration, an API-first architecture and...

viingx is a flexible marketing content hub for manufacturers, retailers and e-commerce companies seeking to efficiently manage large product portfolios, multiple brands, markets and sales channels, as well as dispersed data, content and processes.

 

The platform integrates product information, digital assets, content and processes into a single information base. Companies use it to manage, automate and distribute their content across teams, systems and channels – from websites, online shops and digital touchpoints to automatically generated print media.

 

viingx operates on the principle of ‘software follows business’. Rather than forcing companies into predefined processes, the platform can be quickly adapted to new business requirements, data structures, workflows, channels and technologies. Flexible data models, no-code/low-code configuration, an API-first architecture and established standard technologies make it possible to implement new use cases incrementally and seamlessly integrate existing IT landscapes.

 

In this way, viingx brings together the traditionally separate areas of Product Information Management, Digital Asset Management and Content Management within a single marketing content hub.

 

There is a particular focus on AI and Agentic AI. Structured data, interconnected content, open interfaces and controllable workflows lay the foundation for AI not only to generate individual pieces of content, but also to support and automate entire marketing processes.

Contact

Herr Christoph Könninger

+49 170 2950468
ck@viingx.com
Headquarter

Morgartenstrasse 4

6003 Luzern

Switzerland

Other locations

Germany (Eschbach)

viingx – A new way of thinking about content.
viingx AG
The Software
Product website
viingx.com
Licence condition
Closed Source
Available operating models
Cloud based
Client operation
completely browser based
System Integration
  • by integration partners
  • Manufacturer
Relevant functional areas
  • Digital Asset Management
  • Product Information Management
System integrators in the DACH region

Marketing Content Hub

viingx combines Product Information Management (PIM), Digital Asset Management (DAM) and a headless CMS in a single marketing content hub. Product data, assets and content are linked together and made available jointly for various applications.

 

Key features and benefits:

  • Flexible data models map products, variants, assets, metadata, relationships and other content structures.
  • Workflows, roles, permissions and approvals manage content processes and reduce the need for manual coordination.
  • Content can be automatically delivered to websites, online shops, apps and other digital channels.
  • Native Adobe InDesign integration enables the automated creation of catalogues and other print media.
  • REST APIs, GraphQL and webhooks enable integration with existing ERP, online shop, CMS and other IT systems.
  • Custom extensions add bespoke functions and business...

viingx combines Product Information Management (PIM), Digital Asset Management (DAM) and a headless CMS in a single marketing content hub. Product data, assets and content are linked together and made available jointly for various applications.

 

Key features and benefits:

  • Flexible data models map products, variants, assets, metadata, relationships and other content structures.
  • Workflows, roles, permissions and approvals manage content processes and reduce the need for manual coordination.
  • Content can be automatically delivered to websites, online shops, apps and other digital channels.
  • Native Adobe InDesign integration enables the automated creation of catalogues and other print media.
  • REST APIs, GraphQL and webhooks enable integration with existing ERP, online shop, CMS and other IT systems.
  • Custom extensions add bespoke functions and business logic without requiring fundamental changes to the platform architecture.
  • Native MCP support enables AI agents to take over entire tasks within content operations. To this end, they can independently plan multiple work steps, execute them sequentially and combine data and functions from different systems – for example, from the verification and enrichment of product data, through content creation and approvals, to the preparation of cross-channel distribution.
  • viingx is operated from EU locations on a cloud-based platform and is ISO 27001 certified.
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