Nielsen Consumer LLC.

Data Impact by NielsenIQ

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Website
www.nielsen.com

Nielsen Consumer LLC.

Nielsen Consumer LLC. is a global company specializing in providing data and analytics solutions to help companies make media and consumer research decisions. With a focus on audience measurement, market intelligence and media planning, Nielsen helps decipher consumer behavior and identify market trends. The company has a large network of panel participants and operates in over 57 countries. With around 13,000 employees worldwide, Nielsen enables its clients to make better-informed decisions by providing detailed insights into the dynamics of target groups. A particular focus is on the seamless integration and analysis of data across different media platforms.

Nielsen Consumer LLC. is a global company specializing in providing data and analytics solutions to help companies make media and consumer research decisions. With a focus on audience measurement, market intelligence and media planning, Nielsen helps decipher consumer behavior and identify market trends. The company has a large network of panel participants and operates in over 57 countries. With around 13,000 employees worldwide, Nielsen enables its clients to make better-informed decisions by providing detailed insights into the dynamics of target groups. A particular focus is on the seamless integration and analysis of data across different media platforms.
Headquarter

United States

The Software
Relevant functional areas
Digital Shelf Analytics

Data Impact by NielsenIQ

Within the Digital Shelf Analytics category, Nielsen offers the product "Nielsen ONE". This solution aims to provide comprehensive insights into the performance of products across digital shelves. It combines data and provides a central platform for users to understand consumer engagement and behavior across different digital channels and touchpoints. A key differentiator from other solutions is the focus on integrating data across TV, streaming, online and offline media, enabling a consistent and connected understanding of the consumer experience. Nielsen ONE is cloud-based and aims to provide real-time analytics to support the adaptation of strategies almost immediately.

Within the Digital Shelf Analytics category, Nielsen offers the product "Nielsen ONE". This solution aims to provide comprehensive insights into the performance of products across digital shelves. It combines data and provides a central platform for users to understand consumer engagement and behavior across different digital channels and touchpoints. A key differentiator from other solutions is the focus on integrating data across TV, streaming, online and offline media, enabling a consistent and connected understanding of the consumer experience. Nielsen ONE is cloud-based and aims to provide real-time analytics to support the adaptation of strategies almost immediately.
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