CAS Software AG

CAS genesisWorld

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Website
www.cas.de/

CAS Software AG

CAS Software AG is a German company specializing in the development and provision of CRM software solutions. Founded in Karlsruhe, it has established itself as the largest CRM manufacturer for SMEs in Germany. With over 400 employees, CAS Software AG offers its customers customized solutions that cover the entire customer relationship process - from sales and marketing to service. The software solutions are suitable for a wide range of industries and are known for their customer-oriented approach, which helps companies to make their processes more efficient and achieve improved customer loyalty. The regional focus ranges from Germany to international markets, with a clear focus on SMEs.

CAS Software AG is a German company specializing in the development and provision of CRM software solutions. Founded in Karlsruhe, it has established itself as the largest CRM manufacturer for SMEs in Germany. With over 400 employees, CAS Software AG offers its customers customized solutions that cover the entire customer relationship process - from sales and marketing to service. The software solutions are suitable for a wide range of industries and are known for their customer-oriented approach, which helps companies to make their processes more efficient and achieve improved customer loyalty. The regional focus ranges from Germany to international markets, with a clear focus on SMEs.
Headquarter

Germany

The Software
Relevant functional areas
Customer Relationship Management

CAS genesisWorld

CAS genesisWorld is CAS Software AG's main CRM product. This solution is characterized by a modular architecture that enables companies to adapt the system to their specific needs. The solution includes functions for sales, marketing, customer service, project management support and tools for company-wide collaboration. CAS genesisWorld is available in both on-premise and cloud versions, giving companies flexibility in implementation. A special feature is the use of intelligent assistants, known as AIA®, which automate processes and actively support users in their daily work. Typical application scenarios include managing customer contacts, increasing sales efficiency and implementing personalized marketing campaigns.

CAS genesisWorld is CAS Software AG's main CRM product. This solution is characterized by a modular architecture that enables companies to adapt the system to their specific needs. The solution includes functions for sales, marketing, customer service, project management support and tools for company-wide collaboration. CAS genesisWorld is available in both on-premise and cloud versions, giving companies flexibility in implementation. A special feature is the use of intelligent assistants, known as AIA®, which automate processes and actively support users in their daily work. Typical application scenarios include managing customer contacts, increasing sales efficiency and implementing personalized marketing campaigns.
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